.We secure clients for speaking engagements globally, and many clients find it a lucrative piece of their business. But can you also book yourself?
You can secure your own speaking engagements even if you do not retain a PR agency or speaking agent.
There are a few ways to book yourself for speaking engagements:
How much can you charge for speaking engagements?
The amount you can charge for speaking engagements can vary widely depending on a number of factors, including your level of experience and expertise, the size and location of the event, and the type of audience you will be speaking to. Generally speaking, the more experience and expertise you have, the more you can charge.
Here are a few general ranges to give you an idea:
It's also worth noting that, depending on the type of event, the organizer may pay for your travel and lodging expenses but not for your speaking fee.
It's important to do your own research and see what the going rate is for your industry, and what other speakers with similar experience are charging.
Speak at Colleges and Universities
Colleges and universities can vary widely in terms of the fees they pay for speakers. Some may have a large budget for speakers, while others may have a more limited budget.
Generally speaking, keynote speakers at major universities may be able to command higher fees than speakers at smaller or less prestigious colleges or universities. Some universities may be able to pay several thousands of dollars for a keynote speech, while other universities may only be able to pay a few hundred dollars.
It's also worth noting that some universities may not be able to pay a speaker fee at all, but may offer other forms of compensation, such as covering travel and lodging expenses, or providing an honorarium.
It's also important to consider that some universities may have specific budget constraints and may not be able to pay as high as some other organizations. However, speaking at a university can provide other benefits like gaining exposure, building credibility, and networking opportunities.
It's important to research and find out what the going rate is for speakers at the specific universities you are interested in speaking at, and also negotiate your fee based on your experience and expertise.
Produce a Sizzle Reel
A sizzle reel, also known as a demo reel or demo video, is a short video that showcases a speaker's speaking style, content, and delivery. Having a sizzle reel can be helpful when trying to book a speaking engagement, as it allows potential clients to see and evaluate your speaking style and content before committing to booking you.
However, it's not strictly necessary to have a sizzle reel in order to book speaking engagements. Many speakers book engagements based on their reputation, experience, and expertise alone. Event organizers may be willing to book a speaker based on their credentials, references, and testimonials, without ever having seen a video of the speaker in action.
That being said, having a sizzle reel can be a valuable tool in promoting yourself as a speaker and can help you stand out from other speakers. It allows potential clients to see the type of content you offer, your speaking style, and how you engage with your audience. It can also help to build your brand as a speaker and help to attract more speaking engagements.
In summary, having a sizzle reel can be helpful but is not strictly necessary when booking speaking engagements. It can be a useful tool to help promote yourself as a speaker and attract more speaking engagements, but it's not the only way to book speaking engagements.
A One Page Flyer to use for Pitching Speaking Engagements
A one-pager flyer is a simple, document that you can use to promote yourself as a speaker and pitch speaking engagements. Here are some key elements that you should consider including on your one-pager:
Speaking engagements are a fantastic was to share your expertise, build your brand and additional cash- flow to your business.
Start a Career in PR
Each year, college interns knock on our door for the opportunity to learn about a PR career. I am thrilled to report that over the past few years, many of our interns have embarked in successful PR careers.
For those interested in a possible career in PR, Best Colleges is a fantastic resource.
A career in PR can lead to a fascinating life, meeting all kinds of people in different walks in life. I have had the honor of working with Celebrities, Senators, Ambassador, Start- Ups, Lifestyle brands and well known authors. It is never a dull day in PR!
January 10th, 2023
f you are pursuing coverage in top-tier media outlets such as Forbes and similar publications, without retaining a PR agency below are some basic tips to follow.
3: An important step: Build relationships with Journalists: Building relationships with journalists can make it easier to get you or your business covered by the publication. Follow specific journalists' social media, and comment on their stories.
4: The Pitch! Write a compelling Pitch: Your media pitch should clearly outline what your business is and why it is newsworthy. Make sure to include any relevant statistics or data that will help demonstrate the value of your business. Why you would be of interest to their readers and the value they will gain.
5: Social Media: You should capitalize on social media to promote your story: Use social media to promote your pitch and engage with journalists and influencers. Many journalists we have worked with stated that a vast number of stories they covered, they found on social media.
6: Targeting the right journalist: This is always the first step of our team, research the journalists at the publications who cover businesses like yours and pitch your story directly to them. Targeted outreach offers a greater chance of success, than just compiling or purchasing a media list and sending 1000 pitches.
7: Follow up: After sending your pitch, make sure to follow up with the journalist to ensure they received it and to answer any questions they may have. If that journalist does not respond after your follow-up, move on to a different journalist.
Getting media coverage is highly competitive. If you have a compelling story and strategic plan, the media will cover you! Be persistent and success will happen.
One of the most challenging aspects of PR is the media outreach. As the founder of KBC Media, my team and I have built long-standing relationships with the media. However, with the countless outlets from blogs, digital magazines, print, broadcast and radio, the contacts keep changing. My team and I carefully compose pitches that grab the eye of the media. Whether we have a close contact at the outlet or pitching a new contact, the pitches are carefully crafted. That is the first and most crucial steps towards success.
Below are a few tips you can do to get media outlets to open and read your pitch
Public relations (PR) can be an important tool for startups to raise awareness of their brand, products, or services, and build credibility with customers, investors, and other stakeholders. PR can help startups establish relationships with media outlets, influencers, and other partners, and manage their reputation, especially in times of crisis.
Here are a few specific ways that PR can benefit startups:
Overall, PR can be an effective way for startups to reach and connect with their target audience, build credibility, and manage their reputation. Many new startups initially start with DIY PR, but as soon as there is a budget it is advisable to hire a professional firm, since most have long-standing relationships with the media outlets. so your chances of getting your business 'seen' in the media has a greater chance of success!