Public relations (PR) can be an important tool for startups to raise awareness of their brand, products, or services, and build credibility with customers, investors, and other stakeholders. PR can help startups establish relationships with media outlets, influencers, and other partners, and manage their reputation, especially in times of crisis.
Here are a few specific ways that PR can benefit startups:
Overall, PR can be an effective way for startups to reach and connect with their target audience, build credibility, and manage their reputation. Many new startups initially start with DIY PR, but as soon as there is a budget it is advisable to hire a professional firm, since most have long-standing relationships with the media outlets. so your chances of getting your business 'seen' in the media has a greater chance of success!