f you are pursuing coverage in top-tier media outlets such as Forbes and similar publications, without retaining a PR agency below are some basic tips to follow.
3: An important step: Build relationships with Journalists: Building relationships with journalists can make it easier to get you or your business covered by the publication. Follow specific journalists' social media, and comment on their stories.
4: The Pitch! Write a compelling Pitch: Your media pitch should clearly outline what your business is and why it is newsworthy. Make sure to include any relevant statistics or data that will help demonstrate the value of your business. Why you would be of interest to their readers and the value they will gain.
5: Social Media: You should capitalize on social media to promote your story: Use social media to promote your pitch and engage with journalists and influencers. Many journalists we have worked with stated that a vast number of stories they covered, they found on social media.
6: Targeting the right journalist: This is always the first step of our team, research the journalists at the publications who cover businesses like yours and pitch your story directly to them. Targeted outreach offers a greater chance of success, than just compiling or purchasing a media list and sending 1000 pitches.
7: Follow up: After sending your pitch, make sure to follow up with the journalist to ensure they received it and to answer any questions they may have. If that journalist does not respond after your follow-up, move on to a different journalist.
Getting media coverage is highly competitive. If you have a compelling story and strategic plan, the media will cover you! Be persistent and success will happen.