One of the most challenging aspects of PR is the media outreach. As the founder of KBC Media, my team and I have built long-standing relationships with the media. However, with the countless outlets from blogs, digital magazines, print, broadcast and radio, the contacts keep changing. My team and I carefully compose pitches that grab the eye of the media. Whether we have a close contact at the outlet or pitching a new contact, the pitches are carefully crafted. That is the first and most crucial steps towards success.
Below are a few tips you can do to get media outlets to open and read your pitch
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