Many of our PR clients request our team to not only provide PR services, but to also secure speaking engagements. If you do not have the budget for a PR agency, then here are some DIY tips to book your own speeches.
Promote Your Business
There are always opportunities to book yourself a free speech. Why should you offer a ‘free’ speech? It helps to increased your branding, promote your business, expertise and more. I have spoken to schools, small business and groups to share PR strategies and to promote our agency.
As an example, an attorney might make secure a speech to a group of business persons, free of charge, on legal issues that may be of concern to the small business owner. This one speech could result in obtaining new clients. It could also cause existing clients to purchase additional services, such as incorporations, income tax election filings, incorporations and so much more. If you are a tax accountant or financial expert, book a free speech to a local rotary or retirement club. You have the opportunity to secure new clients and referrals. Health experts could speak to clubs, at gyms and spas to name a few.
Paid Seminars, Workshops and Webinars
You could also charge admission fees to attend a seminar on your expertise from financial, to gardening, estate planning, real estate investment, health and fitness, vegan cooking and so much more.
Sell Information Products
The information presented during a speech or seminar could form the basis for information products such as books, courses, special reports or folios, audios, videos, DVDs, electronic books, and so forth. For example, you could write a book entitled “Easy Low Carb Recipes for Better Health”. Or the tax benefits of an LLC.
Including such products as handouts at your seminar would increase the value for the attendees (which you could charge for). Even if you gave a free speech to a group, you could still receive back-end income from the sale of your information products.
Your information products establish your credibility as an expert, resulting in even more business
Consulting and Other Opportunities
As your reputation as an expert in your specialized field grows, you will become more in demand. Clients may seek you out for lucrative speaking engagements. You may be invited to write magazine articles, consult for large corporations, act as an expert trial witness, become a syndicated columnist as a few examples.
Therefore, whether you are a novice or an experienced public speaker, it pays to increase and utilize your public speaking skills.
However, your public speaking skills will be especially important when producing an audio seminar. Your listeners and viewers will make certain judgments based on your personal appearance, poise, audience contact, use of gestures, enthusiasm, how informative the material is, and many other factors. If you need a little media training, it may be advisable to book a few sessions with a skilled media trainer. That small investment may give you an extensive financial return.