Press Release Success
Do press releases work? Are they worth the effort? Do they get results?
These are questions my team and I at KBC Media get asked quite often by our clients.
My response: A press release can be a great marketing and an SEO tool publicity.
How they work: Press releases are informative and objective pieces that are newsworthy and are circulated in PR wires for pickup by various newsgroups and editors. Once a press release is picked up, it can be published in various channels all over the Internet, or even through print publications. It is a way to spread to your message and or announcement about your business or product launch. The release is excellent to add your online website press room or to add links to media pitches.
How to construct a release: You cannot simply write a press release the same way you would an article, or a content piece, or a sales letter.
So how exactly should you write a press release? Let’s take a look at the guidelines below.
Pay attention to the 5 Ws. These are Who, What, When, Where, and Why. These are the questions that your press release should focus on. If you’re going to write a press release for a new lifestyle product you are launching or opening of a new restaurant, you should be able to state who you are, what your business is about, when it will, or was, launched, where it can be found and why it was established. If you are going to launch, or just launched, a new product, you would have to state who the creator is, what the product is all about, when it was or will be launched, where it can be bought, and why it was introduced to the market.
Be objective. Remember, a press release should be a newsworthy item. News is never subjective. Stay away from flowery words that merely tend to hype up what you want to discuss. Stick with the facts and ONLY the facts. You are writing news, not a promotional piece.
The ultimate aim is to promote your product, but be subtle about it. To do this, reorient your focus. Try to make your press release informative instead of persuasive.
There are three parts to a press release: the headline, the summary, and the body. The headline is the title of your piece. The summary is a paragraph that would serve as an introduction to your press release, or a summary of its most salient contents. The body is where you objectively discuss the 5 Ws. End with a ‘call to action’ for more information visit the website and add your link.
Length is not a factor. Don’t ever think that if you write a longer press release, it would have a better chance of getting picked up. Often, the rule is, the more concise your press release, the better its chances are of success. A 1,000-word piece is considered a little too long for a press release. 300 to 700 words are succinct enough for this purpose.
If you are not a skilled writer, you can hire a freelance writer who specializes in press release writing.
There are a few outstanding wire release services available depending upon your budget. Our agency has relationships with a few of the top services and our clients are always thrilled when their release lands on a few hundred media outlet sites.
The client can state, “As Seen On” and link to the release.
24–7 Press Release Newswire
Press releases can win your business the exposure it needs. It is capable of quick results as long your press release gets picked up and published. A lot of Internet marketers have testified to the power of press releases as marketing tools.
So, commence to write an objective and informative piece about your business or product, observe the guidelines we have delineated above, and ready yourself for the new audience you’re almost certain to garner.