The goal of Public Relations is to tell your story, build your credibility, brand you, your company, and or product. Then share your expertise and gain national recognition.
Become the Expert/ Influencer
A great tactic to become ‘an expert’ and in-demand by the media is to write valuable articles and white papers. Our agency has helped many clients become known as ‘the expert’ within their industry by placing their articles in key publications and niche blogs, whether it’s technology, lifestyle, entrepreneurial, and business.
We have garnered a multitude of client interviews and ‘quotes’ in top-tier publications and interviewed on regional, national broadcast news radio, podcasts, and talk shows.
Goal: Ensure your article is reaching your targeted audience and speaking directly to them. Offer value and begin a ‘conversation’ that may go viral.
Keep an Eye on Your Competitors and Follow Key Media Journalists
It is vital to understand what your competition is doing with their marketing, media social media, and advertising. You can learn from their successes and failures. Research who in media have covered them. Share with key journalists what makes your business unique and why it would be of interest to their readers and viewers. Follow media in your niche in their social media and comment on their articles. Reference those articles, posts, and tweets in your pitches.
Provide Commentary to the Media
Bloggers and journalists are always seeking new story angles and expert opinions. By providing valuable commentary, your expertise, and knowledge on the topic, it will impress the journalist or producer who may quote you for their next story or news broadcast. Look for articles that pertain to your expertise and contact the writer with additional information for a follow- up article or news story about your business or service.
Speeches/ Conferences/ Events
You can position yourself as “The Expert” by speaking at local conferences, business clubs, and events. With the pandemic, many conferences have moved to Zoom meets. Offer your virtual expertise to key organizations. You can start small and who knows, you may become a “Ted Talk” speaker.
By appearing as a speaker, it will give you and your business instant credibility. Speaking helps with branding and building future customer relationships. Adding quality speaking engagements to your bio will also impress the media, making the journalist comfortable that you can be the ‘go-to-expert” for their stories.
These quick PR Tips will get you started with your DIY PR. Once you have reached a certain amount of success, you can transition to retaining an agency to soar to greater heights.