The KBC Media book PR division has represented over 500+ authors which include ‘Best Sellers’ from celebrities to business leaders, lifestyle and fiction novels. If it is not in your budget to hire a publicist, you can still garner media attention and sell books!
The good news is any book today, traditional or self-published can become a bestseller. If your book tells an incredible story, or information the consumer needs, you can make it a top seller.
Planning the promotion should start at least 6 months prior to the publication release date.
Your book launch is crucial to future sales and building and branding your name as an author. You need to strategically plan the groundwork for the book release.
Easy Steps to Success:
Press Materials- Digital Press Kit
Book Galley’s and ARC Mailing
Finished Book Mailing
Once the final book is printed, send to key media and contact, editors, bloggers, radio/ podcast producers and hosts.
Follow up with all media you sent the book to- via phone or email.
Book Sales Support
Strategize Publicity “Hooks” If you are doing your own publicity, you need to have a solid “newsworthy” reason for the press to report on your book. So, think of how your book can fit into ‘news’ that the m media is reporting on.
Quick Tips Checklist To Do Your Own Book PR
1: Write your own press release and distribute it via a press release wire service. This will provide good backlinks and some online buzz.
2: Design a digital media kit. There are many templates online or you can hire a freelance artist on Guru.com or Upwork.com. These kits are useful to send to media upon request.
3: Design a high-quality website- seek out national best-selling books and study their websites for tips on what would make your book website stand out. Quality is more valuable than quantity when it comes to your site. Once again, you can hire a web designer to do a great site if you do not have the time.
3. You can contact your local newspapers and offer yourself as an “expert” in the topic of your book. The journalist may interview you or you can be used as a “resource” for future stories on a similar topic. Offer yourself as an ‘expert’ as well to local radio and local broadcast news. Being a ‘published’ author adds credibility to you as an ‘expert’.
4: You can arrange with local libraries, schools, rotaries, book clubs and book fairs to provide free talks about your book topic. You can also sell books at these events and it is also a great reason to contact local media to cover the event.
5.Think about donating a few copies of your books to local libraries for their local author displays. This is a fabulous opportunity to get your book displayed and allow the public to learn about your book and hopefully purchase their own copy. Offer to sign the books, as this makes it more special to the reader.
6. Research bloggers online who review books in your genre. There are countless blogs, even if it is not well-known such as a Huffington Post, if it is in your niche, you will get sales.
7. Develop your own blog on the same topic of your book. Remember to post new content daily, as that is what gets it ranked higher in the search engines.
8. Contact and send a pitch to local news/ talk radio. If the topic of the book is valuable to your area city or community, you may get interviewed.
9. Contact local bookstores about doing book signings in their stores.
11. Use social media such as Twitter and Facebook to post messages about where to find the book or about signings, conferences or other events where you will be appearing.
12. Get word-of-mouth promotions started through those that are referenced in the book as case studies or expert commentary.
13. Ask family and friends to help spread the word about your book or write a review for it.
It is important to create a need for your book and develop a must-have perception for it. These public relations tactics can be implemented immediately and at a relatively low cost to effectively get the word out about your book.