1. Make a typical news announcement come alive!
Many companies announce 'news' either via a press release or social media.
Example: Health Company Announces the Hiring of a New CFO.
An Exciting Spin on that announcement:
2. Make that announcement or other news more visual by accompanying infographics!
3.Target the media you are reaching out to with your announcement
Many companies handling their own PR campaigns often make the mistake of blasting their announcement to every outlet they can locate. This is like throwing a fishing line out in the middle of the ocean with bait for lake fishing!
Research the writers, who has covered stories like your niche in the past.
Follow them on social media, make positive comments. Set google alerts for similar topics and see what outlets are writing about it.
Personalize each email to the journalists and write the pitch to suit each outlet!