1. Make a typical news announcement come alive!
Many companies announce 'news' either via a press release or social media.
Example: Health Company Announces the Hiring of a New CFO.
An Exciting Spin on that announcement:
- The newly appointed CFO at XXX company is expected to see new growth of 250% after the 2018 launch of their new app
that helps to simplify the way consumers converse with their healthcare providers.
You are engaging the media and consumers- what is this app and how will it implement change.
2. Make that announcement or other news more visual by accompanying infographics!
- We live in a visual society, consumers tend to remember a 'picture' than just the written word.
3.Target the media you are reaching out to with your announcement
Many companies handling their own PR campaigns often make the mistake of blasting their announcement to every outlet they can locate. This is like throwing a fishing line out in the middle of the ocean with bait for lake fishing!
- You need to target the media who you wish to cover your story
Research the writers, who has covered stories like your niche in the past.
Follow them on social media, make positive comments. Set google alerts for similar topics and see what outlets are writing about it.
Personalize each email to the journalists and write the pitch to suit each outlet!