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How to Book Yourself for Speaking Engagements

1/24/2023

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Picture
.We secure clients for speaking engagements globally, and many clients find it  a lucrative piece of their business. But can you also book yourself? 
Yes!

You can secure your own speaking engagements even  if you do not retain a PR agency or speaking agent.
There are a few ways to book yourself for speaking engagements:
  1. Reach out to event organizers directly. Look for conferences, meetings, or other events that align with your area of expertise, and contact the organizers to inquire about speaking opportunities.
  2. Use online platforms. Websites like SpeakerHub and Speakers Corner allow you to create a profile and showcase your speaking experience and topics, making it easy for event organizers to find and book you.
  3. Networking is also important. Attend industry events, conferences, and meetups, and make connections with people who may be able to book you for speaking engagements.
  4. Finally, make sure you have a great speech and a clear message. Prepare a clear and compelling pitch and have a great demo video of your speech.

How much can you charge for speaking engagements?

The amount you can charge for speaking engagements can vary widely depending on a number of factors, including your level of experience and expertise, the size and location of the event, and the type of audience you will be speaking to. Generally speaking, the more experience and expertise you have, the more you can charge.
Here are a few general ranges to give you an idea:
  • Keynote speakers at major conferences can charge anywhere from $5,000 to $50,000 or more.
  • Mid-level speakers at smaller events may charge between $1,000 and $5,000.
  • New or less experienced speakers may charge between $500 and $1,000 for a speaking engagement.
It's important to note that some speakers may also charge additional fees for travel, lodging, and other expenses. And sometimes, the speaker may not be paid in cash, but in other forms of compensation, like stock options, products, or even just a free trip.
It's also worth noting that, depending on the type of event, the organizer may pay for your travel and lodging expenses but not for your speaking fee.
It's important to do your own research and see what the going rate is for your industry, and what other speakers with similar experience are charging.

Speak at Colleges and Universities
Colleges and universities can vary widely in terms of the fees they pay for speakers. Some may have a large budget for speakers, while others may have a more limited budget.
Generally speaking, keynote speakers at major universities may be able to command higher fees than speakers at smaller or less prestigious colleges or universities. Some universities may be able to pay several thousands of dollars for a keynote speech, while other universities may only be able to pay a few hundred dollars.
It's also worth noting that some universities may not be able to pay a speaker fee at all, but may offer other forms of compensation, such as covering travel and lodging expenses, or providing an honorarium.
It's also important to consider that some universities may have specific budget constraints and may not be able to pay as high as some other organizations. However, speaking at a university can provide other benefits like gaining exposure, building credibility, and networking opportunities.
It's important to research and find out what the going rate is for speakers at the specific universities you are interested in speaking at, and also negotiate your fee based on your experience and expertise.
Produce a Sizzle Reel
A sizzle reel, also known as a demo reel or demo video, is a short video that showcases a speaker's speaking style, content, and delivery. Having a sizzle reel can be helpful when trying to book a speaking engagement, as it allows potential clients to see and evaluate your speaking style and content before committing to booking you.
However, it's not strictly necessary to have a sizzle reel in order to book speaking engagements. Many speakers book engagements based on their reputation, experience, and expertise alone. Event organizers may be willing to book a speaker based on their credentials, references, and testimonials, without ever having seen a video of the speaker in action.
That being said, having a sizzle reel can be a valuable tool in promoting yourself as a speaker and can help you stand out from other speakers. It allows potential clients to see the type of content you offer, your speaking style, and how you engage with your audience. It can also help to build your brand as a speaker and help to attract more speaking engagements.
In summary, having a sizzle reel can be helpful but is not strictly necessary when booking speaking engagements. It can be a useful tool to help promote yourself as a speaker and attract more speaking engagements, but it's not the only way to book speaking engagements.

A One Page Flyer to use for Pitching Speaking Engagements

A one-pager flyer is a simple,  document that you can use to promote yourself as a speaker and pitch speaking engagements. Here are some key elements that you should consider including on your one-pager:
  1. Headline and tagline: Include a catchy headline and tagline that summarizes your speaking topic and what attendees can expect to learn from your presentation.
  2. Photo: Include a high-resolution headshot of yourself. This will help potential clients put a face to the name and remember you better.
  3. Brief bio: Include a brief bio that highlights your qualifications and experience as a speaker. This should include information about your background, relevant experience, and any awards or accolades you have received.
  4. Testimonials: Include quotes from past clients or event organizers that can vouch for your speaking abilities.
  5. Topics: List the topics you typically speak on, including the key takeaways attendees can expect from your presentation.
  6. Contact information: Include your contact information, such as your email address, phone number, and website, so that potential clients can easily reach out to you.
  7. Video or audio samples: Including a video or audio samples of your speeches can also be a great way to give potential clients an idea of your speaking style and content.
  8. Social Media Link: Including your social media link like LinkedIn, Twitter, Instagram, etc. can also be helpful to give an idea of your experience, background and showcase your personality.
It's important to make sure the design is clean, easy to read and visually appealing, and most importantly, that it reflects your brand as a speaker.
Speaking engagements are a fantastic was to share your expertise, build your brand and additional cash- flow to your business.

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