How Can you Get Media to Read your Pitch?

​One of the most challenging aspects of PR is the media outreach. As the founder of KBC Media, my team and I have built long-standing relationships with the media. However, with the countless outlets from blogs, digital magazines, print, broadcast and radio, the contacts keep changing.  My team and I carefully compose pitches that grab the eye of the media. Whether we have a close contact at the outlet or pitching a new contact, the pitches are carefully crafted. That is the first and most crucial steps towards success.
Below are a few tips you can do to get media outlets to open and read your pitch

1. Personalize your pitch: Make sure to address the pitch to a specific person, rather than using a generic greeting. Purchase a media database and target the writer or producer that would be interested in your niche.
2. Keep it short and to the point: Make sure your pitch is clear and concise, and get to the point quickly. Longwinded pitches get trashed. I always state, you have 30 seconds to grab the attention of the media.
3. Make it relevant: Make sure your pitch is relevant to the outlet you are pitching to and to their audience.
4. Use a catchy subject line: A catchy subject line will help your pitch stand out in a crowded inbox.
5. Follow up: If you don't hear back, it's okay to follow up once or twice. Just be sure not to be too persistent. If the media does not respond after two emails, then they have no interest.
6. Consider hiring a publicist.  If you have the budget, hiring a publicist can be a good way to get your pitch in front of the right people.  We are skilled at writing pitches and have the media contacts.

 
 

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